1 H Tag Coding

The H1 heading is the most prominent heading on a page. H2 headings are a little less prominent than the H1 heading, H3 headings are less prominent than H2 headings, and so on, down to H6.

Standard HTML code will produce headings that look like what you see to the right.
The code for the H1 heading looks like this:

<h1>This is an H1 heading</h1>

Keep in mind that headings will look somewhat different from site to site because many website operators choose to style things in their own way, using cascading style sheets (CSS).

What Should Be in a Heading?

You will want each H1 heading on each of your website's pages to be a logical summing-up of what the page is about. Every subhead should introduce the topic of its section.
In most cases, it's best to have just one H1 tag per web page. It should be an overall statement of what the page is about, echoing the page title.
The H1 heading should normally include the most important keyword for the page, but if there are two or more important keywords, put the most important one in the title, and the others in the H1 heading. The title of a web page is normally displayed in search results as a clickable link, and you definitely want your most important keyword to appear there.
To see how your home page looks in search results, take a look at the Home Page Analysis for your website. Type your domain name (MyWebsite.com, for example) into the search bar at the top right of this page, and look for the "Home Page Analysis" tab in the left-hand navigation.
Headings are a good place to use relevant keywords. Remember, though, that headings are prominent elements on a web page. It's important that they mean something to people, not just search engines. Stuffing headings full of keywords can make them look like spam.

Does Your Website's Home Page Have an H1 Heading? What Does It Say?

To see if your website's home page has an H1 heading, and how it stacks up, take a look at the Home Page Analysis tab that appears on your site's AboutUs page. Click on Titles & Headings to see whether your home page has an H1 heading and for tips on using headings.
Also, for an analysis of your entire website's H1 headings and other elements important for SEO, check out the AboutUs Site Report and try it free for a week. We'll warn you of issues with your website's H1 headings and tell you how to fix them.

How To Add or Change an H1 Heading

Because headings are visible in the main content of a web page (unlike title tags and meta descriptions), you can find or add them in the main HTML code for the content of the page. Using whatever means you use to edit the content of your web pages, look for the code for the text that you see on the web page.
To add an H1 heading, find the place where you want to add it (H1 headings often go near the top of a page's content) and insert this line of HTML:

<h1>What you want the heading to say</h1>
 
To change an existing H1 heading, look for something like the above code and change the text that's between the <h1> and </h1> tags.