How To Use SEO Tactics Effectively
Sometimes SEO gets a bad reputation. Naysayers are correct that there are two types of SEO strategies that are indeed bad for business, and those are gray hat and black hat SEO tactics. Gray hat SEO includes tactics such as reciprocal links, buying old or expired domains, and Google bombing/washing. Black hat techniques are even worse for business and include tactics ranging from keyword stuffing, using link farms, comment spamming and more.Since Google can so easily spot these tactics, why do companies use black hat and gray hat SEO techniques? For starters, those tactics take less time. White hat techniques require creating quality content, careful site optimization, link baiting, guest blogging, internal linking and more. These techniques take a considerable amount of time, which is why to effectively use SEO tactics, you must hire an SEO team with a positive track record.
Master Google only uses white hat SEO tactics because it is the only way to go for successful SEO, according to Ali Husayni, the CEO of Master Google. Husayni said to heed the warning of Google’s anti-spam strategy as your rankings will rise and fall accordingly to how well you implement the correct SEO strategies.
“The only thing not changing with SEO is that it’s always changing,” Husayni said. “Be diligent in keeping up with those changes as [you handle your] site’s SEO, or partner with a qualified SEO provider to handle that task.”
When done correctly, SEO is not spam at all, but a good tactic that Google recognizes, according to Google Software Engineer and head of Google’s web spam fighting team, Matt Cutts. Watch the video below to hear Cutts explain why Google appreciates SEO when done well.
A focused SEO plan is a never-ending job, but one that will greatly increase the likelihood that your customers will find you on Google. Contact Us to see if we can provide SEO services for your website.