0 SEO Vendor Credibility Tips

You don’t have to look far to find a website that provides some sort of search engine marketing services but to find one that really understands what they are doing is a whole other story. When you first start the task of trying to find a partner to team up with to help you with your marketing it could take some time to really find one that meshes well with you. There are some areas to look out for when you are trying to locate an SEO vendor or SEO company that really understands what they are doing online. You can start off by looking at their website first.
Here is a short list of credibility factors to look at when selecting an SEO vendor to help your organization (in no particular order):




SEO Vendor Credibility Tip#1: Look At Their Meta Tags

Now I’m not saying that unless you have well optimized meta tags you don’t know what you are doing but of all people in the world a website that offers search marketing services should always have well optimized meta tags. Well written and optimized meta tags is SEO 101 and if you encounter a search marketing firm that doesn’t have well written tags that are optimized for search I would question their abilities greatly.

SEO Vendor Credibility Tip#2: How Optimized is The URL Structure

An SEO firm’s website should have very clean URL structures throughout the entire website. That means that you shouldn’t see any random strings of characters that don’t have any rhyme or reason to them and you should see targeted tasteful keywords sprinkled throughout the URL structure of the website.

SEO Vendor Credibility Tip#3: Is There A Visible Blog?

Having a blog in today’s market place is just natural web marketing especially if you are a search engine marketing company offering services and solutions to the business community. A well maintained blog can really make a serious impact when it comes to visibility and leverage online. Any search engine marketing company worth talking about should always have some sort of blog dedicated to their company. If you don’t see one I would think twice about communicating with them.

SEO Vendor Credibility Tip#4: Search Results – Practice What You Preach!

Take a look at what is going on in the search results. If you don’t see much happening in the search results than they are not really active at marketing themselves. Maybe they don’t know how to market their own business? Do you really want to work with a company that doesn’t have the ability to market themselves properly online?

SEO Vendor Credibility Tip#5: Social Media Marketing Visibility

A reputable SEO vendor is going to realize the importance behind having a connection with their specific social community. Most people realize that social media marketing has a very strong overlap with search engine optimization and it is a must for any business to get involved with their social audience. If the search marketing firm you are partnering with does not have any obvious connection to their social audience I would think twice about their philosophy on marketing a business online.

SEO Vendor Credibility Tip#6: Client Testimonials

A search marketing or SEO company that has even some happy client’s will always have a few testimonials that they can use to showcase those happy customers. It should be a goal of a service based firm to acquire happy customer testimonials in order to instill confidence in their new potential or existing clients.

SEO Vendor Credibility Tip#7: SEO Service Pages

This might be something many people that do not understand but if your SEO vendor has all their services listed on one page rather than creating individual pages for each service I would ask them why they did it that way. Each service on any service related business website should always have a separate page for that specific service. This is really website 101 material that cannot be overlooked especially if you are working with a firm who has failed to take this step.
It is important to put your SEO vendor through the test when it comes to marketing your business. How can they effectively market your website when they fail to market their own? Take the time to comb through your partner or vendors website and try and address some of these issues. It might just save you some headaches down the road. Hopefully this post helped, of course there are MANY other areas to look at when selecting the right SEO vendor for your company. If you have any tips for our readers, please feel free to share them and add a comment below.