The survey was done in October-November during the peak of the placement season when hundreds of companies descend on campuses in a countrywide hunt for talent.
The internet giant had come second in the list of the most preferred employers in the 2009 survey. Consulting firm McKinsey, which had topped the charts last year, slipped to number five this year. Two other consulting firms, BCG and Bain & Co , also made it to the top ten this time.
TAS, the talent incubator of the Tata group, has clawed up from number eight in 2009 to the second slot this year. It was a close race between FMCG (fast moving consumer goods) heavyweights Hindustan Unilever and P&G for the third and fourth spots, respectively. Goldman Sachs , Accenture and the Aditya Birla Group were the other companies in the top ten.
“We have worked hard to ensure that people enjoy what they do when working for us,” says Shailesh Rao, MD of Google India. “We have a collaborative culture and are purpose-driven.” Google India encourages innovation by allowing people to spend 20% of their time in projects of their interest. It also gives patent bonuses and high flexibility to help employees strike the right work-life balance.
“Google is being seen as a company that allows youngsters to come up with new ideas, where they are free to experiment,” says NR Bhusnurmath, dean, placement, MDI Gurgaon.
The Nielsen Campus Track B-School Survey is an annual exercise that studies final-year management students to come up with an image ranking of the top 20 recruiters. Each employer is assigned a score on Nielsen’s Campus Recruiters Index. The study also identifies the sectors that students believe offers the best career options.
Students are more comfortable seeking jobs in more stable sectors such as FMCG since 2009, unlike in the pre-recession period when investment banking was among the first options, the study found.
The FMCG sector was the most popular one, followed by management consulting. The two industries were on top last year too. The FMCG sector is now growing at 15-17% in both urban and rural markets. Also, emerging markets like India are significant contributors to sales and profits of global FMCG companies like P&G, HUL , Pepsi and Cadbury , among others.
“There is still a ‘flight to stability’ with sectors and employers that are seen to offer greater resilience during downturns gaining greater preference,” says Ms Arti Verma, associate director, The Nielsen Company.
“While FMCG retains its top spot, some sectors such as investment banking that were adversely affected by a risk-averse recessionary mindset, are on the path to recovery while others like foreign banks/ FIIs/equity research are yet to regain their pre-slowdown allure.”
Says Shantanu Khosla, managing director of P&G India: “Our high scores reflect our policies of ‘promote from within’, giving early responsibility & independence at work as well as global exposure.”
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