Creating and publishing infographics has become the new fad for attracting linkbait and traffic. In the last year, we’ve watched the craze for infographics skyrocket as can be seen by this screenshot from Google trends below for the keywords ‘infographic’ and ‘infographics.’
Not only have social media marketers taken up the infographic craze, but SEOs as well. Infographics, done well, can build a large portfolio of quality links. I’ve since noticed many SEO companies who are developing infographics for their clients and pushing them in the social media sphere.
When I discovered that so many SEO infographics already exist, I decided to rate them. David McCandless, at informationisbeautiful.net, revealed four criteria when evaluating information design:
Below, you’ll see some of the best infographics I could find about online marketing. I’ve rated them by giving pluses (+) for each category discussed above.
Wired Magazine published an interactive infographic about the life of a blog post. With a flash-based, interactive spin, Wired has covered all the avenues of blogging as it moves around the Web, being picked up by search engines, data miners, and social bookmarks. If you haven’t seen it I suggest you check it out.
Similar to Wired’s infographic above, The Social Media Effect by Infographicworld.com, shows the travels of content as it makes it’s way through the social media world. My favorite part of this particular infographic is how all the arrows, eventually, point to a Google search engine result for that story. It’s a nice way of showing that great content will bring in lots of quality links.
Rank Fishkin, from SEOMoz.org, created some pretty creative infographics. Although they are not the most visually appealing, they share some really creative insights about SEO. Great job, Rand.
DIYSEO has, by far, some of the most visually creative SEO infographics out there. Most of the infographics show how SEO is a must-have in Internet marketing. While I’m only showing three here, DIYSEO has lots more. Go over to the site to check them out.
Well, there you have it — a semi-complete list of the best SEO infographics out there.
Not only have social media marketers taken up the infographic craze, but SEOs as well. Infographics, done well, can build a large portfolio of quality links. I’ve since noticed many SEO companies who are developing infographics for their clients and pushing them in the social media sphere.
When I discovered that so many SEO infographics already exist, I decided to rate them. David McCandless, at informationisbeautiful.net, revealed four criteria when evaluating information design:
- Interestingness - Is the content relevant and original, such that the viewer sees value in it?
- Integrity - Can I trust the content?
- Form - Is it pleasing to the eye?
- Function - Is this information useful and useable?
SEO Infographics
Elliance has, by far, the most search marketing infographics. The infographics cover everything from PDF Optimization to Keyword Clustering. I found most of the infographics contained quality graphics and interesting ideas, but they slightly lacked in functionality — meaning, most of the concepts presented are low-level, basic concepts that most SEOs should already know.SEO Factors
- Interestingness: +
- Integrity: +
- Form: +
- Function: +
Long Tail SEO
- Interestingness: +
- Integrity: +
- Form: +
- Function: ++
Link Juice
- Interestingness: +
- Integrity:
- Form: +++
- Function: +
Google PageRank Explained
I found this infographic very beneficial in visualizing the Internet in terms of PageRank. PageRank is valued exponentially. While it’s easy to increase PageRank by 1 at the bottom of the mountain (e.g., from 2 to 3), it becomes much harder to increase by 1 (e.g., from 6 to 7) as you move up the mountain.- Interestingness: ++
- Integrity: +
- Form: +
- Function: +++
Wired Magazine published an interactive infographic about the life of a blog post. With a flash-based, interactive spin, Wired has covered all the avenues of blogging as it moves around the Web, being picked up by search engines, data miners, and social bookmarks. If you haven’t seen it I suggest you check it out.
The Life Cycle of a Blog Post
- Interestingness: ++
- Integrity: ++
- Form: +++
- Function: +
Similar to Wired’s infographic above, The Social Media Effect by Infographicworld.com, shows the travels of content as it makes it’s way through the social media world. My favorite part of this particular infographic is how all the arrows, eventually, point to a Google search engine result for that story. It’s a nice way of showing that great content will bring in lots of quality links.
The Social Media Effect
- Interestingness: ++
- Integrity: +
- Form: ++
- Function: +
Rank Fishkin, from SEOMoz.org, created some pretty creative infographics. Although they are not the most visually appealing, they share some really creative insights about SEO. Great job, Rand.
Professions at the Intersection of Technology, Marketing & Statistics
This is true that SEOs need to wear many hats.- Interestingness: +++
- Integrity: ++
- Form: +
- Function: ++
How SEOs Spend Their Time
- Interestingness: ++
- Integrity: +++! Those of you working directly with clients know how true this infographic is
- Form: +
- Function: +
Scatterplot of SEO Tactics
This is one of my favorite infographics as it is really helpful for SEOs to know how to spend their time.- Interestingness: +++
- Integrity: ++
- Form: +
- Function: ++
The Size of the Mobile Market
We’ve seen the mobile market skyrocket in the last few years. Astonishingly, there are only 1.4 billion internet users compared with 4 billion mobile phone users. Any business would do well to understand how to tap into the mobile market. With the influx of smart phones, we’re making sure our clients show up on mobile searches.- Interestingness: ++
- Integrity: +
- Form: ++
- Function: +
Individuals and Their Online Identities
Flowtown created an interesting infographic about how people utilize the Internet to manage their personal identities. Interesting quote: “Search engines and social media sites now play a central role in building one’s identity online.”- Interestingness: +++
- Integrity: ++
- Form: ++
- Function: +
Google Facts and Figures
Although Pingdom’s infographic about Google doesn’t entirely pertain to SEO, I thought it was a great visualization of numbers. It is interesting to note how Google’s innovative search technology has made it the leader among search engines.- Interestingness: +
- Integrity: ++
- Form: ++
- Function: ++
DIYSEO has, by far, some of the most visually creative SEO infographics out there. Most of the infographics show how SEO is a must-have in Internet marketing. While I’m only showing three here, DIYSEO has lots more. Go over to the site to check them out.
The Case of Disappearing Ink
Interesting visual graph displaying search methods by demographic:- Interestingness: ++
- Integrity: ++
- Form: +++
- Function: +
Value of SEO v. PPC
This quote emphasizes the importance of SEO: “When buying, PPC links produce 25% less conversion than SEO.”- Interestingness: ++
- Integrity: ++
- Form: +++
- Function: +
SEO ROI is King
It’s nice to know that SEO holds the largest ROI.- Interestingness: ++
- Integrity: ++
- Form: +++
- Function: +
SEO FAQs – A Guide
Datadial.net created the most comprehensive SEO infographic. While it doesn’t offer much original material, it covers everything from keyword research to SEO tactics. It’s a nice way to sum up the basics of SEO in one graphic.- Interestingness: +
- Integrity: +
- Form: +
- Function: ++
Well, there you have it — a semi-complete list of the best SEO infographics out there.
0 comments:
Post a Comment