You have probably noticed that when searching for some topics, some of the results seem to have very little relevancy to your search terms. Certain pages listed in those results may even direct you to an entirely different web site than the one listed.
The creators of those web sites have only one thing in mind: to get people to see their pages. They do not care what they must do to get them there.
The following SEO methods are commonly referred to as spamming, and you should always avoid them:
- automatically created ’doorway’ pages;
- false redirects and cloaking;
- keyword loading;
- hidden links or hidden text;
- pages stuffed with irrelevant keywords;
- duplicate content on several pages;
- intentional misspelling of certain popular keywords and web site names;
- centralized or unrelated link farms;
- similar techniques that attempt to fool the search engines.
Methods such as these can be effective in increasing the amount of traffic coming to your site for a short while, but they quickly fail.
Consider the results of placing a sign that says "Detour" in the road that passes your business, forcing all passing traffic to enter your parking area. Yes, the lot is indeed full. Consider, though, the number of those people who intended to come to your business in the first place.
Do you think very many of those people will still want to shop at your business after seeing this deception? When will the local police remove the fake sign?
Using spamming methods in your web site can produce similar results. Browsers are directed to a web site they had not intended to visit. Will they stay there and shop?
When the search engine operators learn of tricks like these, they often remove the site from their index entirely. Most search engines provide the means for users to report such abuses.
Don’t let your site fall on the wrong side of the line. Use proven, ethical SEO methods to increase your site’s visibility and relevancy in the search engines.
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