<title>
tag for each page should follow these guidelines for Search Engine Optimization (SEO).Explanation
Search engines use the contents of the
The
The
<title>
tag to provide some of the details about the contents of the page. The <title>
tag is the most important tag that site developer controls that can influence the relevance and ranking of a page in search-engine results.The
<title>
tag helps differentiate a page from other pages in search-engine results. A unique, accurate, and descriptive title can improve the click-through volume to the site.The
<title>
tag should be defined in the <head>
tag section of the page, before the <meta name="description">
and <meta name="keywords">
tags.Guidelines
Search engines generally expect to find consistently formatted content and structure in the
Review each
Check each
<title>
tag for each page in a site.Review each
<title>
tag in the site to make sure that it contains text that is relevant to the page that contains it.Check each
<title>
tag for the following:- The
<title>
tag of a page should not contain programmatically generated text, such as "Untitled-1".
For more information, see WEB1064 - The <title> tag contains placeholder content that provides no search benefit.
- The
<title>
tag of a page should be unique and distinct from the<title>
tags of other pages in a site.
For more information, see WEB1064 - The <title> tag contains placeholder content that provides no search benefit.
- A
<title>
tag not be empty and should contain 65 characters or fewer.
For more information, see WEB1048 - The <title> tag contents are too short and WEB1047 - The <title> tag contents are too long.
- Each page should have only one
<title>
tag.
For more information, see WEB1050 - The <title> tag should be declared only once in a page.
- The
<title>
tag belongs inside the<head>
section of a page.
For more information, see WEB1046 - The <title> tag is not defined inside the <head> tag section.
- The contents of the
<title>
tag should be different from the contents of the<meta name="description">
tag.
For more information, see WEB1045 - The title and description for the page are identical.
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