Keywords guidelines for SEO
Each page should have a single, unique<meta name="keywords"> tag that accurately reflects the contents of the page.Explanation
Search engines use the
Use a descriptive and representative keyword phrase that people might search for in the
In a keywords declaration, the comma character (,) delineates terms. Any word or phrase between two commas, or between a comma and a quotation mark ("), is considered a single term.
<meta name="keywords"> tag to identify keywords relevant to the contents of a page.Use a descriptive and representative keyword phrase that people might search for in the
<meta name="keywords"> tag, and that accurately describes the information that will be provided on the page.In a keywords declaration, the comma character (,) delineates terms. Any word or phrase between two commas, or between a comma and a quotation mark ("), is considered a single term.
Guidelines
The
Review each
Check each
<meta name="keywords"> tag should be defined in the <head> tag section of the page, after the <title> and <meta name="description"> tags.Review each
<meta name="keywords"> tag in the site to make sure that it accurately describes the page that contains it.Check each
<meta name="keywords"> tag for the following:- Each page should have a
<meta name="keywords">tag.
For more information, see WEB1034 - No keywords are defined for the page.
- A
<meta name="keywords">tag should occur only once in a page.
For more information, see WEB1033 - The <meta name="keywords"> tag should be declared only once in a page.
- Each
<meta name="keywords">tag should be a child of the<head>tag.
For more information, see WEB1029 - The <meta name="keywords"> tag is not inside the <head> tag section.
- A
<meta name="keywords">tag should not be empty and should not contain more than 874 characters.
For more information, see WEB1031 - The <meta name="keywords"> tag contents are too short and WEB1030 - The <meta name="keywords"> tag contents are too long.
- The
<meta name="keywords">tag should contain no more than one instance of the same term.
For more information, see WEB1035 - The <meta name="keywords"> tag contains multiple instances of a single term.
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