3 Why You Should Jump on the Social Media Bandwagon

Internet marketing continues to evolve and these days it seems to have settled- at least
temporarily- into three primary areas: social media marketing, search engine marketing and
search engine optimization.
Today we will discuss social media marketing, and we will cover the other two areas in
two future articles. Social media is the term used to describe a variety of Web- and mobile-
based tools designed for discussing and sharing information among users. It is becoming an
increasingly powerful tool businesses can use to reach new clients, as well as build rapport with
current ones.

Social media really isn’t about media at all, wrote Brian Anthony Hernandez, a Business News
Daily staff writer recently. It’s about relationships “and like a relationship, it takes heart,
authenticity and work.”
There are myriad social media outlets, but as of this article’s writing, two have risen above the
rest: Facebook and Twitter.




In a nutshell, you need to have a Facebook account and a fan page for your business, says Master
Google CEO Ali Husayni, a Google SEO expert.
“You need to encourage your friends to “like” the page, and you must post useful information,
videos and photos to it on a regular basis,” says Husayni, who offers SEO consulting services.
Social media accomplishes several goals most businesses strive to achieve. Jonathan Richman
outlines seven of them nicely on Dose of Digital in his “The Seven Uses of Social Media in
Business- The 7 Cs” post. They are:
1. Communicating
2. Cause support/sponsorship
3. Contest
4. Consumer research
5. Connecting others
6. Customer service
7. Community building
“These are things businesses work on every day, and social media makes it quicker and easier
to do these things,” Husayni says. “Lots of social media sites also have very detailed analytics
available to assist businesses in determining ROI.”

Yes, businesses still gain customers through word of mouth and traditional advertising, but
compared to what Google and social media have become, those methods are becoming less
valuable, and traditional advertising has been less cost-effective for some time now.
Google is becoming more important as companies learn they must improve their organic SEO
search results. Now more Internet marketing experts are considering what kind of role social
media will play in the SEO services they offer in the future.

“Social Media definitely is increasing in usefulness,” Husayni says. “The rise of social media has
prompted us to look into it deeper and consider if- and if so, how- we can help our clients use it
to improve their site’s ranking in organic search results.”
Husayni says this isn’t uncharted territory, but it’s still new territory for Internet marketing
experts and as social media grows and changes, it will be interesting to see how businesses are
able to best use it to their benefit.
Learn More
To learn more about SEO company Master Google and the importance of social media, visit
www.mastergoogle.com or call toll-free: 877-932-6559; internationally +1-303-932-6559.
About Master Google

Master Google is a search engine optimization firm based in Boulder, Colorado that utilizes
knowledge of the Internet market and ongoing research to develop and implement SEO strategies
for its clients. It is an affiliate of Sinai Marketing, founded by Ali Husayni in 2004. Husayni
serves as the firm’s chief executive officer and SEO expert.